Saturday, September 11, 2010

Royal Enfield a thing of the past?
Read about the man who saved it

Royal Enfield president Siddhartha Lal is the subject of an especially detailed profile by Priya Ramani on

Lal is the 37-year-old credited not only with saving Royal Enfield but with making it so popular in India and around the world that the factory can't keep up with demand.

Royal Enfield motorcycles have become faster, more reliable (and more expensive). And, yet, Lal hasn't sacrificed the vintage elements. The thump of its motor remains the heartbeat of India. In the rest of the world, the Royal Enfield Bullet is appreciated as the last affordable "Brit bike" in production.

So, Siddhartha Lal saves our beloved Bullet, makes the company tons of money and still has all his hair. He even rides the motorcycles. "What's not to like?" Ramani asks — and he can't find an answer.

Lal is easy to lionize. But Ramani's article takes a good look at this remarkable man. Check it out.

1 comment:

  1. I actually just rode a new Enfield and liked it, they are making great strides...
    Nice Site...


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