Royal Enfield president Siddhartha Lal is the subject of an especially detailed profile by Priya Ramani on livemint.com
Lal is the 37-year-old credited not only with saving Royal Enfield but with making it so popular in India and around the world that the factory can't keep up with demand.
Royal Enfield motorcycles have become faster, more reliable (and more expensive). And, yet, Lal hasn't sacrificed the vintage elements. The thump of its motor remains the heartbeat of India. In the rest of the world, the Royal Enfield Bullet is appreciated as the last affordable "Brit bike" in production.
So, Siddhartha Lal saves our beloved Bullet, makes the company tons of money and still has all his hair. He even rides the motorcycles. "What's not to like?" Ramani asks — and he can't find an answer.
Lal is easy to lionize. But Ramani's article takes a good look at this remarkable man. Check it out.
MN 2009 C5
How motorcycles got that way
CA 2014 C5
New models coming from Royal Enfield
OH 1956 Tomahawk
CA 2015 B5
A critical look at the Himalayan 450
Found: 1924 Royal Enfield foot shift
VA 500cc with sidecar
AL 2003
Shotgun 650 on second thought
CO 1960 Apache
IA 1959 Patrol Car
CA 2005
Bullet 350 in U.S. MSRP: $4,499
Distinguished gentlefolk ride
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I actually just rode a new Enfield and liked it, they are making great strides...
ReplyDeleteNice Site...
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