Monday, January 30, 2012

Royal Enfield plans Living Museum at new factory

Royal Enfield plans a dramatic "Living Museum" for the new factory it's building in Oragadam, Chennai, India. The job posting for the museum project director gives you an idea how special it will be:

"This plant will be having a Living Museum along with Manufacturing which is a mothership brand of Royal Enfield which will be weaved with destination centres in future. The museum will be an unparalleled experience, full of action, intrigue, thrills and inspiration. It will be wholly integrated with the new factory carrying visitors on a linear journey which explores the evolution of the brand, the assembly process and the bike itself. The living museum will be where riders and visitors come to feed an unquenchable addiction to excitement, exploration and discovery and to go on the ultimate journey using the tool of their freedom; the bike."

Based on this description, this "museum" sounds interactive, hands-on and informative (you'll get to see the factory itself). In comparison, I found the Harley-Davidson Museum in Milwaukee, Wis., most impressive for the motorcycles it has on static display.

Salary for the prospective director of the Royal Enfield Living Museum is undisclosed, but it's clearly an exciting opportunity for someone.

The rest of us fans of Royal Enfield just need to know when it's open for business.

In the meantime, we have Jorge Pullin's Royal Enfield Early Years Virtual Motorcycle Museum.

Royal Enfield Museum as Jorge Pullin imagines it.

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