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Bullet: Swagger forged in grit
The importance of the old Royal Enfield Bullet in India, remembered by doctor, soldier and author Amit Kumar. RoyalEnfields
TX 2014 GT 535
FL 2015 Battle Green
NY 2005 cafe
VA 2017 500
Bear 650 appeals to heart, not head
PA Interceptor
Limited edition Classic 650 color
Registration is open to vie for one of the 625 Hypershift color Classic 650s to be sold worldwide. The ball drops Oct. 26. Price is $8,499 in the U.S. Royal Enfield
The Bullet is back, with two cylinders
"It's the kind of motorcycle that practically begs its owner to buy a waxed cotton jacket and start talking about the good old days, even if those good old days happened several decades before they were born." RideApart
Super Meteor 650 goes the long way
Royal Enfield's Celestial model makes long distance cruising comfortable and affordable too. Top Speed
Smartest Enfield: Guerrilla Apex 450
Small changes to the little things that matter to a rider make the Guerrilla Apex 450 Royal Enfield's smartest motorcycle. Top Speed
VA 2014 GT 535 with ACE mods
Flying Flea offers reverse setting
It's not the first electric motorcycle to offer it, but Royal Enfield's Flying Flea does have a clever back-up feature. YouTube
Explained: Why the Classic 350 excels
TX 1959 Patrol Car
Can the Flea really be this good?
Apply to run in Build.Train.Race
Applications are open for the 2027 season of Royal Enfield's Build Train Race series for women. Royal Enfield
World circling Bullet in museum
World travelling motorcyclist Jacqui Furneaux poses with the Royal Enfield Bullet 500 that took her around the world. It's now in the Beaulieu National Motorcycle Museum. Facebook
Explained: Why old Bullets wet sump
Your old iron barrel Royal Enfield Bullet smokes on start-up? Paul Henshaw explains what causes wet sumping, and what you can do about it. YouTube
FL 2016 GT 535
Start using my new email address
Please start using my new email address,
RoyalEnfields.com
@gmail.com
You'll still reach me, David Blasco. The change is a cost savings.
Thursday, March 3, 2011
Royal Enfield commercial 'Handcrafted in Chennai'
is beautiful film tribute to India's motorcycle
Royal Enfield motorcycles may never have a commercial on the Super Bowl, but if they hold a contest, this new one would be a candidate.
You'll agree with the ad copy that accompanies it:
"This film "Handcrafted in Chennai" is a tribute to the wonderful people who build, sell, ride and maintain these beloved machines, and is a heartfelt tribute to the city that Royal Enfield calls home.
"Brainchild of the legendary media wizard Bharat Sikka, the movie was shot in Chennai capturing glimpses of the city and its unique culture and inside the Royal Enfield factory laying emphasis on the way artisans use their hands to give shape to this unique creation of art, the Royal Enfield motorcycle
"A Royal Enfield is a rare breed in an age of mass-produced, user-friendly predictability. This is a mechanical motorcycle, handcrafted with love, engineered with purpose, and designed in a way that gives each machine
its own unique character. This character is reinforced by Royal Enfield's cultural DNA — by where it was born, and by where it is now built.
"Its classic British pedigree shows in every line, while the gleaming new engine hints at the devotion that has enabled this legendary marque to thrive in the outskirts of Chennai."
In my mind, this commercial is right up there with the Chrysler commercial (shown during the Super Bowl) "Imported From Detroit."
Want to see more of the inside of the Chennai factory? Here's an earlier video visit to the Royal Enfield factory.
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I agree it is beautiful, but some don't seem to like it all that much...
ReplyDeleteWow, this is beautiful! It's much better without Eminem. :)
ReplyDeleteI'm not much of a bike enthusiast, but this commerical makes me want to visit India in a big way! xo Therese
ReplyDeleteThis ad mines nostalgia as effectively as anything H.D's ad agencies have ever done, plus mines family values in a way H.D. has NEVER done.
ReplyDeleteI fear that to those with a knowledge of the lack of attention paid by Royal Enfield to quality-control will see this commercial as an attempt to create a false impression of what actual takes place on the plant-floor!
ReplyDeleteAl in Philadelphia
Great clip, really does have the feel of India in it!
ReplyDeleteLook closely at the sticker being applied to the the image at 1 minute and 52 seconds into the clip. After you do that,read the comments written about RE's quality control failures that are the source of complaints on Yahoogroup's royalenfield site.
ReplyDeleteAl in Philadelphia
Yaaawn.. boring extremely boring...
ReplyDelete