Saturday, December 27, 2008

Royal Enfield powers through Recession

India television is surprised and enthusiastic that sales of Royal Enfield motorcycles continue to increase despite the domestic downturn in two-wheeler sales and the "severe depression" in export markets.

Catch the happy tone (and charming accents) in this television news broadcast from Delhi. SCROLL DOWN TO SEE THE VIDEO. Reporter Sumantra Barooah of CNBC-TV18 tells it all:

"The brand positioning of Royal Enfield has helped it grow during the rough patch — though it’s a pretty intangible factor. The damp mood in the economy has not impacted the Bullet’s customers yet. Sales of the biking grand-daddy grew 20% year-on-year."

1 comment:

  1. Anonymous12/28/2008

    Hi David,
    here's another one:


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