Monday, August 4, 2008

Royal Enfield into the future

In a conversation with New Delhi's NDTV, Royal Enfield CEO RL Ravichandran and Siddhartha Lal, CEO of Royal Enfield's owner, Eicher Motors, remained on message. Royal Enfield motorcycles will stay classics while becoming much more modern. Here's what they said, in part:

Siddhartha Lal: "The future of Royal Enfield has a lot to do with the past if we look at our glorious history. Using the latest technology we wish to offer a complete package in form of better power, efficiency and reliability. On our part we have assured that Royal Enfield Thunderbird TwinSpark (shown above and NOT available yet in the U.S.) is very modern in its construction but very classic in its behaviour."

RL Ravichandran: "More than 90 per cent of Royal Enfield production goes to the domestic market. Recently we have witnessed a significant increase in exports where newer counties are looking to import the bike. We have been traditionally exporting to UK, Germany and the US. It is quite notable that over the past few years the demand from the US has risen considerably. Moreover, nations like Australia, France, Italy and Japan also want to import this classic motorcycle. I think it is Royal Enfield’s engine that is going to play a pivotal role with regard to its export potential. Many countries have asked us to build an engine that meets the speed requirements of their highways.

"The most significant changes made in Royal Enfield Thunderbird is the UCE (unit construction engine) with integrated gear box, which reduces the metal wear and tear. It also means that riders now don't have to suffer from oil leaks."

1 comment:

  1. Anonymous9/19/2008

    so ,at last india bullet makers are going to introduce new models which can cruise fine at a 90mph(140kmph) in freeways of europe ,usa and japan.way to go!

    BTW ,I am a RE Electra 4S(india) this blog through yahoo groups.


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