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| Royal Enfield promised reliability back then. It's even more important now. |
The cover of Motor Cycling magazine for December 20, 1951 carried a Royal Enfield advertisement wishing "sincere and hearty Greetings to sporting motorcyclists the world over, for Christmas and the coming year."
The ad went on to claim that "Royal Enfield reliability means maximum mileage with minimum maintenance."
The headline promised "You'll log Trouble-Free Miles in 1952!"
The smiling rider waving to admiring friends from his Royal Enfield 350 certainly seems confident.
I wish I could say I feel that confident when I take my 1999 Royal Enfield Bullet for a ride. I have no special reason to be worried that my Royal Enfield will let me down.
Except...
There have been 66 years of progress since that Royal Enfield ad appeared in Motor Cycling. Yet my Bullet looks a whole heck of a lot like the Royal Enfield in the illustration.
Can I really expect reliability from a Royal Enfield Bullet, now made in India, where it was seemingly frozen in time in 1955?
After all, the issue of whether the British motorcycle industry could stand up to Japanese competition in reliability was settled, in the negative, by 1980. Building a 1955 British design in India probably does nothing to change that impression.
The Royal Enfield Bullet has improved greatly since mine was made. The Bullet has added a Unit Constructed Engine (made of alloy not iron), five-speed transmission, electronic fuel injection, electronic ignition and disc brake. It is built in new or modernized factories. All good things.
But standards have not stood still, either.
In 2015, Consumer Reports magazine surveyed U.S. motorcycle owners and concluded that only 11 percent of new Yamaha motorcycles need work in their first four years. Suzuki, Honda and Kawasaki ranked next. Harley-Davidson owners were twice as likely as Yamaha owners to have problems. Surprisingly, the U.S. maker Victory did almost as well as the Japanese brands.
But a whopping 40 percent of BMW owners could expect troubles in the first four years of ownership, the magazine reported.
Royal Enfield owners weren't surveyed, but if a prestige brand like BMW experiences such a high rate of problems, what can Royal Enfield owners expect to experience?
I actually suspect Royal Enfield might do fairly well in such a survey. Royal Enfields cost much less than BMWs, and Royal Enfield owners might dismiss minor flaws that would disappoint BMW buyers.
Reliability doesn't mean what it did when I was a toddler. Back then, a product that "never wore out" meant that, with careful break-in and constant maintenance, it could be rebuilt as often as needed.
Today, reliability means a product that is perfect right out of the box, accepts any abuse, requires little or no maintenance ever, and yet lasts longer under these conditions than the owner would want to keep it.
Not only will it not need to be rebuilt in that time period, it may not even be repairable.
"There are no consumer serviceable parts in this appliance," appears on the bottom of many household products.
Can Royal Enfield live up to the expectations of consumers growing up in this environment?
I hope so.






Route 66 was the path John Powell and his Royal Enfield G5 motorcycle followed from Chicago, Ill. to Santa Monica, Calif. It's a long way to go, especially on a motorcycle not known for high speeds or Gold Wing style cruising.
"This was in New Mexico. I was following the Route 66 signs and the road suddenly turned from pavement to gravel. It comes up very suddenly, though there is a sign, I nearly locked up the brakes before hitting the gravel. I rode for a while at about 35 mph and then turned back to make sure the sign really said to go that way, which it did.
"I've included a pic of one of the few instances they actually gave you a warning the road was going to end. I was going 65 mph when I saw this sign. I was like, 'Did that sign just say...? Oh crap!'
You can find turn-by-turn directions on how to follow the old road on the

"After my last work trip I came back to Illinois to visit friends and family. While I was there it kind of dawned on me that it would be much more fun to buy a bike and ride it home... I'm sick of flying and it just so happened that I could travel the whole Route 66 all the way back to Santa Monica and then the Pacific Coast Highway on down to San Diego
"
"The only thing that slowed me down was people asking questions about my bike. As for the trip itself, it was amazing. Anyone interested in history, traveling or American culture should do this trip. While I was traveling the route, I would stop at one of the many frequent sideshows and the owners would give me tips on what the best things to see, where the best places to eat are and the best places to stay. I found this was the best way to see things.
Meanwhile here are fun facts about Route 66 from the 


Chris Bartlett responded to my first
"I've found one Honda catalogue from 1965 that shows mirrors. From the mid '70s all of them do.
The next instances of rear view mirrors in the Harley museum come on bikes prepared for the military in World War II and on police motorcycles of the 1950s. In these cases, I suspect the authorities drawing up the bid specifications required that mirrors be included.
It's my belief that some vintage motorcycles did have mirrors, but these rarely show up in advertisements of the time because they cost extra, were strictly an after market accessory or were considered too ugly to display. Jorge pointed out that even today, 2009 Royal Enfield models are shown on the
1951 Royal Enfield 500 Twin




I wrote to Rice asking about his experience with English and Indian-made Royal Enfields. It turns out, that's not how he divides the brand. Rather it is a question of the design.
Two photos of him here were taken in Amed, on the northeast coast of Bali; the group photo was taken in Ubud. He rode a 1954 AJS 350 on this trip. From his ride report:
