CA 2015 Battle Green
How the Shotgun 650 came to life
Mark Wells: "After we had shown the SG650 Concept (above) at Eicma in 2021, it gathered huge interest from international custom builders and got heads turning, so much so that we decided to build it." WebBikeWorld
CA 2015 GT 535
Close look at Himalayan 450
FL 2015 Chrome
NE 2016 GT 535
What are they doing wrong?
I thought it was the saris, but, legally, there is nothing women can not do in saris. Legally, though, helmets are required. IndiaToday
Custom Interceptor from Malaysia
Shotgun 650 vs. Super Meteor 650
NE 2001 Military
CA 2012 bobber
Specs show Honda copied the Classic
GA 1957 Trailblazer
FL 2018 Battle Green
Himalayan a great bike: ADVPulse
CA 2022 GT 650 custom
NV 1943 WD/CO
Old Brit Bullet or India made?
Paul Henshaw shows you the FAST way to tell an old Bullet made in India from an original UK Bullet. YouTube
Tuesday, November 25, 2008
Harley-Davidson 99, Royal Enfield 2
My road trip from Florida to Washington, D.C. allowed me to visit two Royal Enfield dealerships. Both were friendly. One was amazing. One was bare bones. Had I wanted, I could have stopped in an untold number of Harley-Davidson dealerships, all over the top.
Every exit on I-95, it seemed, featured a huge billboard advertising the town's Harley dealership. Now, keep in mind that very few billboards on U.S. roads anymore advertise Chevrolet dealerships. Harley is making a huge effort.
The most dramatic example I saw was Battlefield Harley-Davidson in Gettysburg, Penn. Gettysburg, of course, is the location of the largest Civil War battle. In 1863 165,000 soldiers visited this little community in Southern Pennsylvania. Only 114,000 of them walked away.
Battlefield Harley-Davidson has the billboard out on the main road. But it also has ads in almost every piece of tourist literature I picked up, often the major advertisement in some. One ad showed a picture of a man in the full uniform of a Union officer riding a full-dress Harley. Battlefield Harley-Davidson is fully engaged.
One ad noted that there is "always something" going on at Battlefield Harley-Davidson. Another promises "fun for the entire family." The dealership obviously participates in every special occasion at Gettysburg.
And why not? It looks like a fun operation, totally devoted to its product and its community. I'll write more about the Royal Enfield dealerships I visited but no account of my road trip would have been complete without a nod to Harley's example of how to sell motorcycles.
I assume there is no need to mention the presence of Harley-Davidson stores in airports and (in Washington, DC) even at the train station. They're just selling t-shirts but they're fun, too.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment