|Royal Enfield's new brand logo swirls in a new direction.|
"Bad bad news. We love you for what you kept, not for so call innovations. Plus the new logo is just ugly!"
"Old British charm has gone."
And one fan noted the irony that the announcement of the new logo on the Royal Enfield website was presented against a backdrop of the old — and preferred — tank badge.
|Many seem to prefer the old logo (left).|
Outside India, a different sort of reaction might be expected — or feared. I suggested that the new logo was a way of saying that Royal Enfield is a "proud product of India."
"Glad my bike has the classic Royal Enfield graphics; this new look is not Western taste in my mind," was one comment on my Facebook page.
But Aaron Toma, also commenting on Facebook, dismissed the notion that the new logo only caters to India.
"The old logo is just as 'Indian' as it is 'British' if you ask me. Sixty years in India and it's an icon."
The company itself wasn't replying to criticism, but others spoke out for the new look.
|New Royal Enfield badges.|
"They are keeping up with the times and making a huge push to claim their place in the biker world — especially here in the U.S. This new image they have taken on is showing the others that we're ready to take on this modern world with our vintage ride. Royal Enfield said it best: 'Our logo is now fresher, more vibrant and contemporary, while rigidly holding on to its British-motorcycling roots.'"
And there is the future to think of.
"I am really excited to see the new branding for Royal Enfield," said Ignacio Catral of Catral Doyle Creative Co. The Milwaukee design firm supports Royal Enfield marketing efforts in the U.S.
|The new monogram may become the most familiar element.|
|They're still "Made Like A Gun."|