|This JAWA motorcycle ad is the absolute worst.|
It was easier to detect the phonies back in the days when photographers had to use film to fake pictures.
Sometimes, the limitations on what could be done in the darkroom gave rise to a silliness all its own.
An example is this period ad for JAWA scramblers, spotted for sale recently on CraigsList in Texas.
It's just awful.
The best they could do was to paste together mirror images of the front of the motorcycle to support a meaningless "Two-Faced?" headline.
But the ad copy is even worse.
In it, the ad explains that they are also including the mirror images of the back of the motorcycle "at the insistence of our art director. Being the left-over portions of the photo above, he felt this model offered tops in traction, a genuine straight-through exhaust and something unique in dual seating arrangements."
Of the hacked up images, the ad comments "don't ask us which of the four models it is, as they all look alike to us and even we get confused sometimes...
"Why not see your JAWA Dealer and ask him to show you the model that doesn't care if it's coming or going."
I have a better question: Why not just shop for a motorcycle that takes itself seriously — perhaps a model that anyone can tell is unique in its own right? Anything but a JAWA, apparently.
To my mind, the ad is abysmal. But there is a more important question:
Did it sell motorcycles? What do you think? Leave a comment.