|Royal Enfield: The motorcycle that excels all others.|
Created by "bullittmcqueen" it contains 2,153 ads and artwork of familiar makes such as Triumph, BSA, Harley-Davidson and Indian and others less familiar (Ardie, Iver Johnson, Raliegh, Reading Standard).
Surprisingly, even Brough Superior found it wise to place carefully illustrated advertisements.
Artwork in the Vintage Motorcycle Art Archive dates nearly from the invention of the motorcycle through the postwar period.
|Forward with Borgward.|
More reassuring is a 1941 Ariel advertisement depicting workers in the background removing glass from showroom windows (to save it from the Blitz) as a rider in the foreground ponders the peaceful roads to come in a victorious Britain.
Browsing through the archive, some trends are pretty clear: the duller the motorcycle, the more expensive looking the advertisement.
Racing victories are touted but, lacking that, just add a pretty girl. Ariel (not Norton!) seems most reliably to go with a girl.
|This one would never have gotten past MY editors.|
|Royal Enfield motorcycles "excel all others."|
For most makers, though, just evoking that mythic and undefinable spirit of motorcycling is a splendid fallback position!
|Royal Enfield motorcycles "reign supreme."|