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Friday, January 18, 2013

Video celebrates new Royal Enfield and the open road

An evocative new video puts us on the road on a Royal Enfield.
If you're fan of the new Royal Enfield Thunderbird you will especially enjoy this new short video from Vita Brevis Films.

But you will enjoy it, even if you don't like the Thunderbird.

The new Royal Enfield motorcycle is featured again and again in "Chennai to Pondicherry: A Motorcycle Tour of Southern India," but it's the feeling of riding a motorcycle that stars in this film.

The voice-over script consists of the words of Robert M. Pirsig, from "Zen and the Art of Motorcycle Maintenance."

No rider will disagree with Pirsig that "sometimes it's a little better to travel than to arrive."

Motors! Shots of the Royal Enfield factory are impressive.
The video whets our appetite with shots of the motorcycle being built with care in the Royal Enfield factory in Chennai, and then we hit the road.

Scenes of seemingly timeless India contrast with the roaring freedom of the Thunderbird on the open road.

Somehow, our rider never encounters heavy traffic! Only lesser motorcycles are seen to suffer that fate.

Check out the video:

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