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Wednesday, March 3, 2010

Royal Enfield Experience at Daytona

The Royal Enfield Experience is underway at Daytona Bike Week. You can register for a demonstration ride and briefing on the new Royal Enfields at Scooter Superstore of America / Royal Enfield of Daytona. It is located at 1459 N. U.S. Highway 1 in Ormond Beach, Fla.

Available only through Saturday, the experience includes an adventure ride through the Tomoka State Forest. But you'll also get to talk to nearby dealers and to members of the Royal Enfield U.S. management team.

“We’re a motorcycle company with motorcycle riders at the helm. We want our customers to know that and to know us,” said Ron Greene, vice president of sales for Royal Enfield.

Kevin Mahoney, president of Royal Enfield USA, said the object is to expose the Royal Enfield to people who don't know its history or how far it has come.

"Few people know about us and even fewer have had the opportunity to experience these outstanding new motorcycles firsthand. We would like to share our story and product with them and this tour will help us do just that,” Mahoney said, in the press release.

Royal Enfield may be the world's oldest motorcycle brand, as it claims, but a new engine and design have turned the Royal Enfield Bullet into a classic looking motorcycle with modern features and reliability, he said.

According to the press release, the combination of a rich heritage and an improved engine should appeal to "a broader consumer audience."

To participate in the Royal Enfield Experience riders must meet these requirements:
  • Be 21 years of age.
  • Wear a DOT approved helmet (yes, even though Florida doesn't require it).
  • Wear long pants and sleeves.
  • Carry a motorcycle endorsement on license; you can not ride on a permit.
  • Eye protection advised (sunglasses OK).
  • Gloves are always a good idea.
  • No open toed shoes; shoes that protect the ankles preferred.

1 comment:

  1. love the look of the red Continental GT, a refreshing change from the glut of bikes on the market today. I had mostly British bikes in the 60's/70s and I'm booking a test ride on this Indian made Enfield now.

    ReplyDelete

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