Now Dealer News reports that distribution is transitioning to Royal Enfield America, a wholly owned subsidiary of Eicher Motors, Ltd. of India. President of the new company is Rod Copes, formerly of Harley-Davidson.
|Kevin Mahoney built a new foundation for|
Royal Enfield in the United States.
Royal Enfield was absent and invisible in the U.S. until Kevin put his full energy and money into it in 1999. He told me the full story of how it happened almost by accident when he unwittingly became a "dealer" by ordering motorcycles for himself and a few friends.
Dealer News said Mahoney is confident that the resources Royal Enfield corporate can bring to the brand will benefit dealers and customers.
“I have enjoyed every minute of being in the industry," it quotes him.
"It has never been about motorcycling as such, but rather the chase of business and most importantly the great people, dealers and customers I have been able to interact with. The people I have laughed with, complained with, and generally loved the industry itself, have made this the best business adventure of my entrepreneurial career. Not the best money maker but the most fun for certain.”
The transition means many changes for Royal Enfield in the U.S., Dealer News said, including locating new sales, marketing and administration headquarters in Milwaukee, Wis. and moving vehicle distribution, perhaps, to Dallas, Texas. Parts distribution will be considered too.
Mahoney told me that "Royal Enfield has been putting a lot of money into enhancing the brand here, and improving the customer experience. If I was a customer I would see this as nothing but upside."
As distributor for Royal Enfield, Mahoney said he personally read every warranty claim.
Not every customer was happy.
On the Community Forum Mahoney took that in stride. He was always frank about the perceived shortcomings of Royal Enfield motorcycles (mercifully fewer now than in 1999) but reassuring that the fun would still be there if you fixed what was wrong and carried on.
Classic Motorworks will carry on in Faribault, Minn., where Kevin told me he has "the best team I've ever worked with in my entire career."