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Friday, March 22, 2013

MotoGB is the new Royal Enfield distributor for the UK

MotoGB is the new UK distributor for Royal Enfield motorcycles.
In a press release charmingly datelined "Adlington, Chorley," Royal Enfield announced March 21 that Britain's MotoGB is the new Royal Enfield distributor for the United Kingdom.

MotoGB is the UK’s largest independent importer and distributor of motorcycles and scooters. This puts Royal Enfield alongside the two-wheeler importer's SYM, MV Agusta, Benelli, Daelim and Keeway brands. MotoGB is a family-owned company that also has some of its own retail outlets.

MotoGB is headquartered in Adlington, which turns out to be a small town in Lancashire, England, near the larger town of Chorley.

MotoGB takes over from sidecar builder Watsonian Squire as Royal Enfield importer and distributor for the UK. Watsonian Squire discontinued its connection with Royal Enfield recently to concentrate on other projects.

The separation from the old-time maker of sidecars (and builder of the Harry Potter Royal Enfield sidecar combinations) seemed a shame.

But, in its press release, Royal Enfield certainly sounded an appropriate note of nostalgia: "Royal Enfield is the oldest motorcycle company in continuous existence."

Commenting on the partnership with MotoGB, Shaji Koshy, senior vice president for sales and marketing, said, “The United Kingdom is a key market for Royal Enfield, apart from being the place of its origin. We are pleased to partner with MotoGB group for such a strategic market.”

Steve Oliver, general manager of MotoGB was quoted as saying: “This is a real coup for us as Royal Enfield is the epitome of British motorcycling, both past and present."

So: appreciation for the past and confidence in the future. One expects nothing less from a place called Adlington, Chorley.

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