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Saturday, January 31, 2009

Royal Enfield sales soar as others tumble

London Bikers reports that Royal Enfield motorcycle sales in the United Kingdom rose 30 per cent in 2008, bucking a trend toward fewer motorcycle registrations in the country. That makes nine straight years of growth for Royal Enfield in the UK.

The news is good in the U.S., too, where Kevin Mahoney of Classic Motorworks reports:

"I hate to jinx the trend, but in December and January we out sold the same two months the previous year. In a very down economy we are very pleased. I think a lot of this has to do with the low price and high value that the Royal Enfield provides. Our new line of Bullets sets a new benchmark for reliability and economy and we are hoping this trend will continue."

Economy of operation has something to do with the sales in the UK, too, according to Ben Matthews, Royal Enfield sales director there.

But London Bikers goes on to theorize that sales there also were pushed by buyers who wanted to get an iron-barrelled, old-fashioned Bullet before the discontinued model was sold out. Meanwhile, even more economical and advanced new models became available, attracting buyers of their own. There was, at least for a time, something for everyone.

It's nice to read some good news these days, isn't it?

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